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the language of flowers

flower installation | lakeside joondalup

Creative team: Marina Lommerse & Hayley Curnow

 

Thanks to the team who assisted with the flowermaking and the install - Bobbi Jo Divitini, Nina Oswald, Maddie Wood, Bertie Louise, Kate Griffiths, Karis Lee, Jordan Fyfe, Imogene Huffadine, Rahalie McGuirk, Jack Holmes and Thomas Rowe. Also a special thinks Paul Gray who created the soundtrack and Angela Mitchell for the illustrations. Event coordinted by Detail Marketing and communications. 

Say it with flowers. For centuries, flowers have stood in for words and been used to transmit coded and symbolic messages. A rose, it seems, is not just a rose.

 

For hundreds of years, fashion has drawn from the beauty and femininity of flowers. And in October 2016 The Fashion Mall at Lakeside Joondalup Shopping City was transformed into a spectacle of spring blooms for the inaugural Spring Shopping Day, Fashion Meets Flowers.

 

Immersing shoppers in a whimsical landscape, the installation featured over 800 handmade paper flowers, interspersed with tags identifying the meanings of flowers, with suspended eucalypt branches and a melodic soundscape.

 

Fashion Meets Flowers | Lakeside Joondalup installation was the third in a series by Lommerse and Curnow. The initial installation The Language of Flowers was selected for FORM’s urban art festival, PUBLIC2016 Platform. 

 

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